AI Brand Sentiment Tracking
Know exactly how AI describes your brand — and whether it's helping or hurting.
Monitor how ChatGPT, Perplexity, Gemini, and Grok describe your brand when they cite you. Track sentiment trends over time, get alerts for negative framing, and measure the impact of reputation improvement efforts.
What you get
- Score sentiment for every brand citation across all platforms
- Get alerts when sentiment changes significantly
- Track sentiment trends after PR campaigns or product launches
- Compare your sentiment score to competitors
How it works
- 1
Set up sentiment tracking
Add your brand and the prompts you want to monitor for sentiment.
- 2
Review baseline scores
Get your current sentiment score across each AI platform.
- 3
Identify negative citations
See exactly what language AI uses when describing your brand negatively.
- 4
Run improvement campaigns
Execute review generation, Wikipedia updates, or press campaigns — then measure sentiment change.
Frequently Asked Questions
How does amplerank measure sentiment?
amplerank uses AI-powered sentiment analysis to score each citation on a scale from strongly negative to strongly positive, classifying language patterns that indicate recommendation vs. caution vs. criticism.
How quickly does AI sentiment change after a reputation effort?
For Perplexity and ChatGPT browsing mode, sentiment improvements from review campaigns can appear within 2–4 weeks. For base model changes, expect 3–6 months as model updates incorporate new training data.